Women’s Healthcare Associates

Branding & Advertising Development

JOURNEY WELL.
Women’s Healthcare Associates is in a unique position to deliver on their promise of providing the area’s best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence that stood for their inclusive support, guidance and devotion to women at all stages of their lives; a demonstration of their commitment for all women to “journey well.” 

SERVICES: positioning / 360° identity redesign / advertising & collateral design / website refresh