Sharpening brand appeal to drive a food service leader’s new product launch and ongoing sales.
The everyday end-users of BAF’s products became the real heroes of the quick-serve business in this GB-led effort. Chefs, cooks, and kitchen staff make the magic; BAF supplies the ingredients and inspiration. This fresh approach to B2B powered an innovative sales campaign for BAF’s new quick-serve offering – veggie snacks — promising a fun, highly customizable, and profitable addition for restaurants and chains.
In the hyper-competitive food service space, GB delivered a magnetic brand presence and product launch that matched BAF’s energetic, imaginative approach to quick-serve restaurant business. From innovative sales kits and promotional support for national customers and prospects to a cohesive and personable online experience for staff and potential new hires, BAF connected like the leader they are.
A people-first focus and approachable human voice complemented a flexible design system that could accommodate BAF’s food service, corporate, and internal site needs.
On desktop, tablet, or mobile, the online experience became unified and consistent for current BAF customers, employees, and prospects. At the core: a modular digital design system that allowed three websites to be scalable and easy to maintain.
A fresh take for B2B: we used stop-motion video to launch BAF’s new product, “FLAVORINGS.” This engaging creative technique highlighted a compelling sales story, and anchored an enticing, high-value direct mail kit, too.
