Expanding awareness of a destination as an economic catalyst.
Since 2001, Pearl’s reputation and footprint as a plazamaker has grown significantly in San Antonio. Traditionally, media coverage was barely scratching the surface of Pearl’s mission, so they came to GB with a desire to expand their consumer awareness as a significant community contributor. Grady Britton’s PR strategy focuses on the purpose and impact Pearl has had as a brand incubator and inclusive, welcoming destination for its 3.44 million annual visitors.
As a vibrant district where the community gathers to play, work, and live; Pearl is a community hub where there’s something for everyone to experience and enjoy. Grady Britton’s PR strategy brings that purpose to life through collaborative, strategic storytelling that reaches deep into the community and beyond.
Services
Cultural Celebrations
GB promotes Pearl’s slate of cultural events and media activations to drive foot traffic throughout the year. Designed to welcome the community, these events celebrate San Antonio’s rich heritage and diversity.
FAM Tours & Media Activations
GB collaborates with key property and community partners to welcome regional, national, and global media & influencers for a 360 degree experience of Pearl.
Thought Leadership
Elevating the perspectives of key leaders in and across Pearl is a cornerstone of GB’s PR approach. This allows for audiences to gain greater insight into the vision and impact of Pearl.
