Port of Vancouver USA

Integrated Marketing

THE PORT OF POSSIBILITY.
When meeting a potential new shipping or industrial client, one of the first clarifications a representative from the Port of Vancouver USA had to make was usually, “No, the OTHER Vancouver!” Thanks to smart new integrated marketing work, those winds are changing.

Approach

GB came onboard to help the port establish a distinct brand identity and personality, complementing the port’s unique capabilities and offerings. Job one: stand out in traditionally conservative marine trade publications and reinforce the port’s unique relationships that make their customers lives—and business— easier.

Results

Google analytics revealed impressive spikes in traffic to the port’s splash page around the time of each print insertion. PR coverage on average gains more than 500K views from POV’s specific niche audiences of freight-forwarders and site-selectors.

Bonus result: One prominent client went on record about how impressed he was that GB’s work for POV was getting this little-known port mentioned alongside international ports like Rotterdam. How’s that for putting Port of Vancouver USA on the map?

Services

Brand Planning, PR, Digital Design & Development, Advertising