Growing a Bigger Fanbase for Organic Valley

SUSTAINABILITY AND THE ROOTS OF GREAT SOCIAL CONTENT

When this upstart collective of family farms started in 1988, taking organic food and farming mainstream seemed like a fringe idea. Today it’s over $1 billion big. As the proudly independent leader of its category, Organic Valley needed guidance in educating consumers on the co-op’s core values of sustainability. GB developed a PR and content strategy plan turning the complexities of the brand’s sustainability report into valuable and easy-to-swallow (and share) digital fuel.

Website & Digital

Backed by a consumer-ready sustainability story, noteworthy topics targeted key influencers online.

500K
IMPRESSIONS ACROSS BLOGS AND SOCIAL MEDIA
75%
MEDIA LIST RESPONSE

A robust content strategy transformed ordinary data points and metrics into provocative story forms.

Instagram Content

Sustainability-focused topics were tailor-made and ready for sharing in food & beverage, organic, environmental, and natural product communities.

Influencer Outreach

Overwhelming Response

Our outreach plan garnered an overwhelmingly positive response and excitement among influencers. Impressively, almost 2/3 of our media list responded, expressing how much they personally connected with the brand.

PR
We do PR differently here. Content, media relations—it's a big piece of effective brand work today.
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Digital
Digital is often a key touchpoint someone will have with your brand. Make it count.
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Social Media
Which channels are best for your message and your audience? A plan and dedicated oversight make it work.
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