Growing a Bigger Fanbase for Organic Valley
SUSTAINABILITY AND THE ROOTS OF GREAT SOCIAL CONTENT
When this upstart collective of family farms started in 1988, taking organic food and farming mainstream seemed like a fringe idea. Today it’s over $1 billion big. As the proudly independent leader of its category, Organic Valley needed guidance in educating consumers on the co-op’s core values of sustainability. GB developed a PR and content strategy plan turning the complexities of the brand’s sustainability report into valuable and easy-to-swallow (and share) digital fuel.
Website & Digital
Backed by a consumer-ready sustainability story, noteworthy topics targeted key influencers online.
A robust content strategy transformed ordinary data points and metrics into provocative story forms.
Sustainability-focused topics were tailor-made and ready for sharing in food & beverage, organic, environmental, and natural product communities.
Our outreach plan garnered an overwhelmingly positive response and excitement among influencers. Impressively, almost 2/3 of our media list responded, expressing how much they personally connected with the brand.