Giving Oregon’s Health Insurance Marketplace a Healthy Push
HYPER-TARGETING ENROLLMENT MESSAGES ON A STATEWIDE LEVEL
Enrolling in health insurance coverage isn’t likely a population’s highest priority. But for the State of Oregon, it is. Achieving that goal requires careful planning around very real obstacles: from ever-shifting enrollment requirements, to differentiating a State’s messages from private insurance advertising, to negotiating the urban vs. rural divide across a sprawling state. With a particular mix of helpfulness, optimism and clear information behind it, our campaigns have increased enrollment statewide each year they’ve been in-market.
Audience and culture-specific messages landed with timely and location-aware precision.
"Grady Britton has a great team. They became well-grounded in our area of expertise in a very short time, and they were able to meet all of our tight deadlines. The team is always responsive and enthusiastic, which helped make our campaign a success."
Multicultural messages in Spanish and Russian helped establish an unprecedented level of trust in the State among skeptical groups.
Outdoor, Socials and Swag