Oregon Cultural Trust

Rebranding Campaign

98,000 SQUARE MILES OF YES.
Despite serving over 1,400 cultural nonprofits statewide, the Trust was perceived as staid, catering mostly to “traditional” arts groups: ballet, symphony, etc. Our charge: Clarify its broader meaning to the state, capture the diverse vitality of Oregon’s cultural bounty—and drive new $ donations to the Trust. Result: a reenergized position for a unique government agency fueling our state’s many cultural wonders that help make Oregon, Oregon.

SERVICES: brand strategy / logo & identity development / advertising / video content