PART HISTORY, PART MYSTERY.
New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal. Media weight was hyper-targeted to Portland metro and SW Washington, home to 70% of our audience. And without a single tacky pirate reference, this campaign put new wind in the sails for one of Oregon’s most valuable attractions.
SERVICES: creative development / media strategy / brand design