Making Headlines for HealthSparq
Public relations makes a radical patient-first position matter
Empowering consumers with clear, useful info on the cost and quality of common medical procedures among different doctors: that's HealthSparq's mission. In the med-tech space, legitimizing your claims is key. Our solution: create a campaign based on shopping trends of real-world consumers to demonstrate HealthSparq’s mission of change—amplifying the newfound power patients have to influence their own care.
Click-worthy stories made for irresistible content, propelling HealthSparq to the center of a national dialog.
750 Million
National Impressions
64
Stories placed
100%
Positive on-brand messaging
74 Million
People with access to the tool
523 K
Cost estimates using tool
Did You Know?
- More men search vasectomies during March Madness.
- Pregnant women use the tools the most.
- Consumers often have no idea of a procedure’s costs until the bill is received.
- Cost for the same procedure varies wildly from doctor to doctor.
Public Relations
We leveraged media relations to earn coverage in national top-tier outlets, building awareness of HealthSparq's cutting edge shopping tools.
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Consumer Insight
We took the endless amount of health care shopping data available and turned it into relevant and actionable consumer insights.
Check out the insights
Digital
Using consumer insights and health care shopping data we designed a digital experience that told the story of how people are shopping, and living, in this brave new health care world.
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Web Development
Our team built out a full microsite to house the consumer findings and tools available, turning them into an easy-to-read digital report.
Check out the health care report
