New paths for Guide Dogs for the Blind

EARNED MEDIA SPOTLIGHTS A LIFE-CHANGING SERVICE

Imagine training a puppy to quite literally take on the outside world for a person with visual impairment. The work, the years, the devotion. Then imagine gifting that dog away—free. The certain kind of magic that Guide Dogs for the Blind performs on a daily basis as a nonprofit is awe inspiring. Raising awareness and, just as importantly, the funds for this group to amplify their mission was our charge. With media relations, events, and PR strategy at work, the stories of real human impact came to life in bright, vivid detail.

Remarkable stories of independence, capability, and human dignity brought palpable attention to this unique nonprofit.

15 Millon
Impressions in Pacific Northwest alone
77
Stories Placed
100%
On-brand messaging

Our goal: establish Guide Dogs for the Blind as a thought-leader in the disability space via their life-changing work.

News Coverage

Online Articles

Public Relations
Media relations helped differentiate Guide Dogs for the Blind from other worthy nonprofits in the Pacific Northwest market.
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PAID MEDIA
Earned and paid media efforts together can make for a potent presence where your brand has significant competition for attention.
See More Paid/Earned Media work