New paths for Guide Dogs for the Blind
EARNED MEDIA SPOTLIGHTS A LIFE-CHANGING SERVICE
Imagine training a puppy to quite literally take on the outside world for a person with visual impairment. The work, the years, the devotion. Then imagine gifting that dog away—free. The certain kind of magic that Guide Dogs for the Blind performs on a daily basis as a nonprofit is awe inspiring. Raising awareness and, just as importantly, the funds for this group to amplify their mission was our charge. With media relations, events, and PR strategy at work, the stories of real human impact came to life in bright, vivid detail.
Remarkable stories of independence, capability, and human dignity brought palpable attention to this unique nonprofit.
Our goal: establish Guide Dogs for the Blind as a thought-leader in the disability space via their life-changing work.