IT STARTS WITH YOUR HOME.
Our rebrand strategy focused on bringing the human side forward, telling a compelling, relatable story to the people they touch.
With a new brand voice, visual expression and a new way to communicate its story to the market, we’ve begun to strip away the governmental speak, in favor of a human, likeable brand. We have a unique message map for each unique stakeholder audience (homeowners, contractors, lenders, utilities, community partners, etc.) and each of them is focused on communicating a far more personal brand and value proposition to each group of stakeholders.
Our advertising campaign introduces an engaging, relatable character named The Indoor Survivalist to illustrate how Enhabit can help alleviate a homeowner’s ridiculous workarounds to make their home comfortable in hot and cold weather. The language is fun, lighthearted and easy for anyone to understand and relate to.