Dave’s Killer Bread

PR Program

MAKE THE WORLD A BETTER PLACE, ONE LOAF OF BREAD AT A TIME.
Dave’s Killer Bread had an excellent reputation and market saturation in the Pacific Northwest, and was launching a market-by-market expansion across the US. GB executed a PR program consisting of a series of proactive pitches, deskside interviews, speaking opportunities and events in target markets generating coverage for Dave and the bread. This model would be replicated in new markets as the company grew, engaging national business media about the company’s growth and ongoing national distribution.

SERVICES: public relations / crises communications planning / social media planning