Climax Portable Machine Tools

Integrated Marketing

WHAT IS + WHAT COULD BE.
Climax Portable Machine Tools. runs in the same circles as GE and Siemens when it comes to keeping heavy machinery and infrastructure up and working. Got a valve seat in your nuclear reactor that needs re-welding? A couple dozen wind turbines whose flanges need facing? Climax Portable Machine Tools goes where impossible situations exist and makes things right, the first time—anywhere in the world. They needed a brand presence and integrated marketing to express those capabilities on a global stage.

Approach

This category values directness and brevity— without being dry. We introduced a new platform for Climax Portable Machine Tools, “What is + What could be”, a position that nails not only Climax’s capabilities for what’s needed right now, but their commitment to engineering for future-facing solutions.

GB provides PR, SEO, and a full suite of design and digital solutions that turn brand messaging into sales leads as quickly as possible.

Results

Over 83% of all PR coverage included interviews with or quotes from the executive team, positioning Climax as the authority in this space.

In 2011, our client was able to track sales leads that had come in via their website that totalled 6x their marketing investment.

Anecdotal feedback from the sales team indicates they no longer have to define and explain portable machining and welding. Instead, the process has moved to a more consultative and supportive sales experience.

Website

climaxportable.com

Services

Video, Digital Design & Development, Online Planning, SEO, PR & Social Plans, Advertising

Tags

brand strategy, heavy industry, industrial, public relations, video