Magic in the Bottle for Buoy Beer Co.

THE INGREDIENTS OF A CRAFT BEER BRAND’S SUCCESS

With 360+ breweries in Oregon already, it’s either brilliant or crazy to launch another one. Buoy is proof that classic recipes and a story well-told still captivates. We helped Buoy carve out its own territory in this uber competitive space—logo, identity pieces, story, packaging—all infused with the colorful local character and rich history of Astoria, OR. Together, we brewed up a new beer brand that appeals as well with hearty, no-b.s. locals as it does with adventurous beer lovers miles away from the Coast.

Logo and Packaging Design

BOLD RETAIL PRESENCE
Buoy’s distinctive look helped secure shelf space in all five major Portland-metro area retail chains. (Beers Up to that!)
VOTED BEST
BEER
NEWLY BOTTLED OR CANNED OREGON BEER 2015 (CZECH PILS)
VOTED BEST
DESIGNED BEER

Branding

Beer Pong Promo Video

Brand Anthem

Branding
Buoy started with a clean canvas, but we often work with brands that are underway in some fashion.
See more branding work
Packaging
There’s plenty of opportunity to extend a brand’s story when it’s physical form is considered.
See more packaging work