Bob’s Red Mill

Social Media Program

SEE IT? SHOW IT!
This great NW brand is devoted to connecting with passionate niche audiences. Partnering with national birding authority, Cornell Lab of Ornithology, GB introduced Bob’s to a quiet group of social media fans with huge potential: birders. This partnership minimized the impact on Bob’s lean internal marketing team, leveraging Cornell’s network of marketers and existing active social community. A Bob’s Red Mill-sponsored contest allowed birders to share their best bird pictures and win digital glory—as well as BRM prizes. A subtle connection, much appreciated by their new fans.

SERVICES: public relations / social media planning / contest design & execution