Going From Northwest to National for Bob’s Red Mill

CREATING MEANING FOR ONE BRAND’S MISSION OF “GOOD FOOD FOR ALL"

This beloved NW brand’s story aligned perfectly with national trends towards natural and organic foods. Working together since 2010, video, tv, digital and print campaigns bring the brand's human qualities—and Bob himself— to new and existing consumers across the country. Product launch kits for retail buyers promise the brand’s compelling story translates into equally compelling sales at store level.

TV Campaign

A wide range of TV spots & video anthem capture the honesty and character of the Bob’s Red Mill mission and its founder.

National level awareness delivered to key markets without national level spend.

93%
Target audience reached 15x per month
95 Million
Total impressions

New Product Sales Kits

Wow-worthy sales support introduced new products with magnetic shopper appeal.

New launches, especially in new categories (ie. health & wellness), meant reaching retail distributors in new ways, too. From nutritional protein boosters, to Paleo baking flour, to European-style Muesli, the inside story of each product came to life throughout each box—and every un-boxing.

1000 Kits
Created per SKU

Podcast Series

Podcasts: making good food for the ears.

With food podcasts reaching thousands of listeners weekly, GB partnered with Heritage Radio Network to create a Bob’s Red Mill mini-podcast called “Fresh Pickings.” Eight episodes, each highlighting little-known nutritional facts, health benefits, and interesting how-to’s of Bob’s Red Mill products.

CURRENT EPISODE

Did you know almonds are actually more like a peach pit than a pecan? Take a closer look at the nut that's actually a drupe, and our gluten free, low carb, nutrient packed flour made from blanched, ground almonds.

Bob’s Red Mill has partnered with Grady Britton for over a decade and they have been fundamental to the success of our marketing strategies. They work vigorously to intimately understand our brand, our culture, and our potential and then create and deploy targeted content across a wide spectrum of media, including digital, podcasts, print, radio and television. With over 400 products and many audience segments with which to connect them, Bob’s Red Mill took a hearty challenge to Grady Britton and they have gone above and beyond with every campaign to wildly exceed our demanding expectations.

Matthew Cox Vice President of Marketing Bob’s Red Mill