A Winning Recipe for
Basic American Foods
SERVING UP A FOOD SERVICE GIANT'S APPEAL WITH STYLE
There is nothing basic about the way this major B2B supplier to national quick-serve restaurant chains does business: Bold, energetic, imaginative. It was time their website and sales materials reflected their personality both internally to staff and potential new hires, and externally to a national base of customers and prospects in a hyper competitive food space.
We developed a brand voice and a flexible design system that spans across BAF's foodservice, corporate and internal sites.
Three websites on all devices
Whether they're a BAF customer or employee, visitors will all have a consistent brand experience. By creating a responsive design system for BAF, we build 3 websites that were scalable and easy to maintain.
We launched BAF's FlavOrings with a multi-channel campaign that included stop-motion video and a direct mail kit.