PR

GB is your full-service PR agency, dialed in to all that PR is today. From classic local market publicity and media relations, to online editorial support and social media, including blog and newsroom management. Thought leadership, corporate awareness, consumer campaigns, storytelling programs — GB’s PR team deftly syncs all outreach to your broader marketing mix, ensuring maximum social currency and effect.

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Branding & Advertising Development

JOURNEY WELL.Women's Healthcare Associates is in a unique position to deliver on their promise of providing the area's best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence that…

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Convention Sales Campaign

WELCOME TO THE WORLD OF PORTLAND. Planning a large-scale meeting requires coordinating a superhuman level of complex, technical detail: costs, logistics, schedules, facilities, transportation. Topping that, the destination itself needs to be lively. Attractive. A place convention attendees will enjoy once their work is over. Business-wise, conventions bring tremendous revenue to our city; in return,…

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Earned Media

POWER TO THE PATIENT. Empowering the average healthcare consumer with clear, useful info to compare the cost & quality of common medical procedures among different doctors is this start-up’s goal. In the booming med-tech space, cutting through the noise of competitors is key. Our solution: demonstrate HealthSparq’s people-first position by delivering insights on real-world shopping…

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Earned Media

KEEP WORKING LANDS WORKING. It is impossible to understate the impact thousands of private farms, forests, and ranches collectively have on Oregon’s economy and our environment. Ensuring these rich working lands remain productive and vibrant for generations requires broad appreciation for all they offer. A public awareness and education campaign led the way, inspiring action from…

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Earned Media

TEACH ME HOW TO BRUSHY.The Oregon Dental Association had a simple PSA for kids: “ a healthy mouth leads to a healthy body.” Who they actually needed to see this message was a little more complicated: their main audience (parents and children). But also, legislative influencers in Salem. And even more broadly, larger state agencies…

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Integrated Marketing

THE PORT OF POSSIBILITY.When meeting a potential new shipping or industrial client, one of the first clarifications a representative from the Port of Vancouver USA had to make was usually, “No, the OTHER Vancouver!” Thanks to smart new positioning work, those winds are changing.ApproachGB came onboard to help the port establish a distinct brand identity…

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Integrated Marketing

WHAT IS + WHAT COULD BE.Climax Portable Machine Tools. runs in the same circles as GE and Siemens when it comes to keeping heavy machinery and infrastructure up and working. Got a valve seat in your nuclear reactor that needs re-welding? A couple dozen wind turbines whose flanges need facing? Climax Portable Machine Tools goes…

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PR Program

MAKE THE WORLD A BETTER PLACE, ONE LOAF OF BREAD AT A TIME.Dave’s Killer Bread had an excellent reputation and market saturation in the Pacific Northwest, and was launching a market-by-market expansion across the US. GB executed a series of proactive pitches, deskside interviews, speaking opportunities and events in target markets generating coverage for Dave…

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Integrated Marketing

TRAIN WITH GRAIN. The Train with Grain program was Bob’s first foray in marketing to a passionate but narrow audience: ie. the muddy and marvelous fall sport of cyclocross. The program was born to invite CX racers (later to include triathletes and road racers) to experience the performance boost a steady diet of natural grains can give.…

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Social Media Program

SEE IT? SHOW IT!This great NW brand is devoted to connecting with passionate niche audiences. Partnering with national birding authority, Cornell Lab of Ornithology, GB introduced Bob’s to a quiet group of fans with huge potential: birders. This partnership minimized the impact on Bob’s lean internal marketing team, leveraging Cornell’s network of marketers and existing…

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