Digital

“Digital” puts your brand directly into the hands (and hearts) of your audience. So that experience has to be dialed, technically and aesthetically. Strategically, GB’s interactive team is at the planning table early, so best practices in UX, responsive design, social integration and cross platform compatibility all come from the right place, as well as do the right thing.

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Integrated Campaign Work

Ten years of integrated campaigns, including advertising, public relations and media; presenting Portland in ever-captivating ways. Always surprising the category and delighting our audience.

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Public Relations

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Branding and Advertising Development

JOURNEY WELL. Women's Healthcare Associates is in a unique position to deliver on their promise of providing the area's best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence…

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Healthcare Marketplace Advertising

Enrolling in health insurance coverage isn’t likely a population’s highest priority. But for the State of Oregon, it is. Achieving that goal requires careful planning around very real obstacles: from ever-shifting enrollment requirements, to differentiating a State’s messages from private insurance advertising, to negotiating the urban vs. rural divide across a sprawling state. With a particular mix of helpfulness, optimism and clear information behind it, our campaigns have increased enrollment statewide each year they’ve been in-market.

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Earned Media

POWER TO THE PATIENT. Empowering the average healthcare consumer with clear, useful info to compare the cost & quality of common medical procedures among different doctors is this start-up’s goal. In the booming med-tech space, cutting through the noise of competitors is key. Our solution: use earned media to demonstrate HealthSparq’s people-first position by delivering…

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Give!Guide 2017

For two short months a year, Willamette Week's Give!Guide raises millions for local nonprofits. We made sure its website could handle all that love. Channeling donors to hundreds of causes across dozens of categories was the challenge. This audience expects a user experience born as mobile-first—intuitive & seamless—from searching to giving. We designed the site to be bulletproof too, built to withstand a crush of last-minute donations. The result: donation amounts exceeded every year since 2013.

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Rebranding Campaign & Website Design

SCIENCE-BASED STANDARDS FOR SUSTAINABLE WINEGROWERS. LIVE provides standards and certification for low-impact viticulture and enology practices in the Pacific Northwest; ie. they certify sustainably-grown grapes and sustainably-produced wines. Their logo needed to incorporate Northwest roots in a modern, readily identifiable way, as once member organizations adopted it, it would soon roll out and be consumer-facing…

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Branding, Advertising & Website Development

IT STARTS WITH YOUR HOME.  Our rebrand strategy focused on bringing the human side forward, telling a compelling, relatable story to the people they touch.ApproachWith a new brand voice, visual expression and a new way to communicate its story to the market, we’ve begun to strip away the governmental speak, in favor of a human,…

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Integrated Marketing

THE PORT OF POSSIBILITY. When meeting a potential new shipping or industrial client, one of the first clarifications a representative from the Port of Vancouver USA had to make was usually, “No, the OTHER Vancouver!” Thanks to smart new integrated marketing work, those winds are changing. Approach GB came onboard to help the port establish…

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Branding & Website Development

RAISING EXPECTATIONS. KEEPING THEM THERE.When you work in a B2B industry, how do you explain to people what you do for a living without making their eyes glaze over? In our line of work, we help businesses answer that.Last year we met with ENTEK, an international company that makes battery acid separators and extruders. Based…

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Brand Development

NORTHWEST PURE, NORTHWEST PERFECT. Not all bottled waters are created equal—in fact, this one isn’t “created” at all. Unprocessed, unimproved, Earth2o is sourced from a pristine natural source in Central Oregon, bottled on site economically and sustainably. Brand work helped this local NW brand tap into a larger story about the water’s origins, its unique…

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Integrated Marketing

TRAIN WITH GRAIN. The Train with Grain integrated marketing program was Bob’s first foray in marketing to a passionate but narrow audience: ie. the muddy and marvelous fall sport of cyclocross. The program was born to invite CX racers (later to include triathletes and road racers) to experience the performance boost a steady diet of natural grains…

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Branding and Digital Design

SMART. INTUITIVE. DELICIOUS. Choicelunch makes it easy for California parents to give their kids great-tasting natural and organic lunches at school. GB developed a vibrant look and feel for the brand to highlight its fresh spot in our audience’s lives. That same presentation carried through to clever, intuitive website and mobile app design that made…

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Social Media Program

SEE IT? SHOW IT! This great NW brand is devoted to connecting with passionate niche audiences. Partnering with national birding authority, Cornell Lab of Ornithology, GB introduced Bob’s to a quiet group of social media fans with huge potential: birders. This partnership minimized the impact on Bob’s lean internal marketing team, leveraging Cornell’s network of…

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Branding & Advertising

NEWPORT. THE COAST YOU REMEMBER.The City of Newport wanted to establish itself as the getaway destination of the Oregon Coast. Its unique combination of working seaport, marine education hub, and classic beach town put Newport in a category no other coastal competitor could replicate. A potentially wide scope of media options, coupled with a limited…

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