Brand Development

GB merges the data with the undefined to develop the vital elements that become your signature, your mark, your voice moving forward. This assures digital work, advertising, PR, or marketing of any kind originate from a thorough and shared understanding of what makes you “you:” Your place in the competitive set. Your place on the audience’s radar. Your voice, personality. What makes you tick.

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Branding & Advertising Development

JOURNEY WELL.Women's Healthcare Associates is in a unique position to deliver on their promise of providing the area's best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence that…

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Branding & Package Design

BEERS UP. Starting a new brewery here is either brilliant or crazy. Fortunately, Oregonians’ appetite for handcrafted beers knows no end. Born on the coast, the local color, character and rich history of Astoria infused this brand with both a modern and been-here-forever appeal. Signage, package design, video content— all come together to define a…

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Healthcare Marketplace Advertising

ENROLL, OREGON.  After high-profile problems plagued an earlier state-run effort, GB was brought on to re-launch awareness and enrollment in the federal HealthCare.gov health insurance program. Our statewide communications plan featured a hyper-targeted digital campaign to reach very specific audiences with unique messages. Combined with a refreshed presentation of clear, concise calls-to-action, more Oregonians than ever enrolled for coverage, and our…

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Rebranding Campaign

98,000 SQUARE MILES OF YES.Despite serving over 1,400 cultural nonprofits statewide, the Trust was perceived as staid, catering mostly to “traditional” arts groups: ballet, symphony, etc. Our charge: Clarify its broader meaning to the state, capture the diverse vitality of Oregon’s cultural bounty—and drive new $ donations to the Trust. Result: a reenergized position for…

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Rebranding Campaign & Website Design

SCIENCE-BASED STANDARDS FOR SUSTAINABLE WINEGROWERS. LIVE provides standards and certification for low-impact viticulture and enology practices in the Pacific Northwest; ie. they certify sustainably-grown grapes and sustainably-produced wines. Their logo needed to incorporate Northwest roots in a modern, readily identifiable way, as once member organizations adopted it, it would soon roll out and be consumer-facing…

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Secrets of Shipwrecks Campaign

PART HISTORY, PART MYSTERY.  New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal. Media weight was hyper-targeted to Portland metro and SW Washington, home to 70% of our audience. And without a single tacky pirate reference, this campaign put new wind in the…

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Branding, Advertising & Website Development

IT STARTS WITH YOUR HOME.  Our rebrand strategy focused on bringing the human side forward, telling a compelling, relatable story to the people they touch.ApproachWith a new brand voice, visual expression and a new way to communicate its story to the market, we’ve begun to strip away the governmental speak, in favor of a human,…

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Branding & Website Development

RAISING EXPECTATIONS. KEEPING THEM THERE.When you work in a B2B industry, how do you explain to people what you do for a living without making their eyes glaze over? In our line of work, we help businesses answer that.Last year we met with ENTEK, an international company that makes battery acid separators and extruders. Based…

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Brand Development

NORTHWEST PURE, NORTHWEST PERFECT. Not all bottled waters are created equal—in fact, this one isn’t “created” at all. Unprocessed, unimproved, Earth2o is sourced from a pristine natural source in Central Oregon, bottled on site economically and sustainably. Brand work helped this local NW brand tap into a larger story about the water’s origins, its unique…

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Integrated Marketing

TRAIN WITH GRAIN. The Train with Grain program was Bob’s first foray in marketing to a passionate but narrow audience: ie. the muddy and marvelous fall sport of cyclocross. The program was born to invite CX racers (later to include triathletes and road racers) to experience the performance boost a steady diet of natural grains can give.…

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Branding and Digital Design

SMART. INTUITIVE. DELICIOUS. Choicelunch makes it easy for California parents to give their kids great-tasting natural and organic lunches at school. GB developed a vibrant look and feel for the brand to highlight its fresh spot in our audience’s lives. That same presentation carried through to clever, intuitive website and mobile app design that made…

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Branding & Advertising

NEWPORT. THE COAST YOU REMEMBER.The City of Newport wanted to establish itself as the getaway destination of the Oregon Coast. Its unique combination of working seaport, marine education hub, and classic beach town put Newport in a category no other coastal competitor could replicate. A potentially wide scope of media options, coupled with a limited…

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