Advertising

Here, strategy gets real. Your message takes shape — and effect. How you show up matters: the impression you make, the words you choose, the details you finish; these are points of difference it takes to win in business. Advertising can be almost anything today; what should yours be? We hone in on the right forms for your brand, then make it remarkable.

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Direct Mail Kit

CUBICLE MAKEOVER KIT.  What better way to celebrate Portland's innate "maker" culture than with a newly-minted (ahem, -made) holiday, "Maker's Day." A bespoke personality-filled box allowed Travel Portland to share the spirit of our city with desk-bound meeting planners looking for a unique destination their clients would love.  Portland-made goodies include: hand-drawn doodles, hand-crocheted stapler…

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Product Launch Sales Kits

BIG IDEAS IN EVERY BOX.  Introducing new products to sales teams, especially those servicing new categories (ie. health & wellness), means reaching retail distributors in new ways, too. Answer: Wow-worthy kits that marry product attributes with magnetic shopper appeal. From nutritional protein boosters, to Paleo baking flour, to European-style Muesli, the inside story of each…

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Branding & Advertising Development

JOURNEY WELL.Women's Healthcare Associates is in a unique position to deliver on their promise of providing the area's best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence that…

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Brand Campaign

GOOD FOOD FOR ALL. Generating national awareness and pull-through at retail called for hyper-targeted media across the top 9 U.S. markets for natural foods consumers. Moving into year 4 of the campaign, a combination of TV, online video and digital messages create a powerful demonstration of this beloved NW brand’s mission to deliver “Good food…

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Healthcare Marketplace Advertising

ENROLL, OREGON.  After high-profile problems plagued an earlier state-run effort, GB was brought on to re-launch awareness and enrollment in the federal HealthCare.gov health insurance program. Our statewide communications plan featured a hyper-targeted digital campaign to reach very specific audiences with unique messages. Combined with a refreshed presentation of clear, concise calls-to-action, more Oregonians than ever enrolled for coverage, and our…

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Tourism Campaign

COME TO YOUR SENSES. Some places you go to get away from it all. Others, like Portland, are where you go to get into it all. So much to see, hear, taste, touch, and feel — no translation necessary. For visitors from all over the world, Portland has a thing, or two, or three dozen,…

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Rebranding Campaign

98,000 SQUARE MILES OF YES.Despite serving over 1,400 cultural nonprofits statewide, the Trust was perceived as staid, catering mostly to “traditional” arts groups: ballet, symphony, etc. Our charge: Clarify its broader meaning to the state, capture the diverse vitality of Oregon’s cultural bounty—and drive new $ donations to the Trust. Result: a reenergized position for…

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Secrets of Shipwrecks Campaign

PART HISTORY, PART MYSTERY.  New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal. Media weight was hyper-targeted to Portland metro and SW Washington, home to 70% of our audience. And without a single tacky pirate reference, this campaign put new wind in the…

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Convention Sales Campaign

WELCOME TO THE WORLD OF PORTLAND. Planning a large-scale meeting requires coordinating a superhuman level of complex, technical detail: costs, logistics, schedules, facilities, transportation. Topping that, the destination itself needs to be lively. Attractive. A place convention attendees will enjoy once their work is over. Business-wise, conventions bring tremendous revenue to our city; in return,…

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Branding, Advertising & Website Development

IT STARTS WITH YOUR HOME.  Our rebrand strategy focused on bringing the human side forward, telling a compelling, relatable story to the people they touch.ApproachWith a new brand voice, visual expression and a new way to communicate its story to the market, we’ve begun to strip away the governmental speak, in favor of a human,…

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Earned Media

TEACH ME HOW TO BRUSHY.The Oregon Dental Association had a simple PSA for kids: “ a healthy mouth leads to a healthy body.” Who they actually needed to see this message was a little more complicated: their main audience (parents and children). But also, legislative influencers in Salem. And even more broadly, larger state agencies…

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Rock Stars Campaign

THE ROCK STARS OF GASTROENTEROLOGY.These are the doctors your doctors would go to. A tour-de-force of physicians dedicated to knowing the in’s and out’s of their individual specialties like no one else. A group this unique deserves to look, sound, and show up much differently than traditional healthcare messages. And with the Gastroenterology docs, that’s…

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Integrated Marketing

WHAT IS + WHAT COULD BE.Climax Portable Machine Tools. runs in the same circles as GE and Siemens when it comes to keeping heavy machinery and infrastructure up and working. Got a valve seat in your nuclear reactor that needs re-welding? A couple dozen wind turbines whose flanges need facing? Climax Portable Machine Tools goes…

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Brand Development

NORTHWEST PURE, NORTHWEST PERFECT. Not all bottled waters are created equal—in fact, this one isn’t “created” at all. Unprocessed, unimproved, Earth2o is sourced from a pristine natural source in Central Oregon, bottled on site economically and sustainably. Brand work helped this local NW brand tap into a larger story about the water’s origins, its unique…

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Integrated Marketing

TRAIN WITH GRAIN. The Train with Grain program was Bob’s first foray in marketing to a passionate but narrow audience: ie. the muddy and marvelous fall sport of cyclocross. The program was born to invite CX racers (later to include triathletes and road racers) to experience the performance boost a steady diet of natural grains can give.…

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Advertising & Video Production

IMPOSSIBLE IS WHERE BREAKTHROUGH BEGINS.Flextronics is that $30 billion company you've probably never heard of, but interact with everyday. A global design, manufacturing and logistics giant, Flextronics builds end-to-end solutions for the world's most respected brands and new ventures.  ApproachChanging a company's manufacturing process has huge cost implications—both in expense, and in potential extra value.…

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Branding & Advertising

NEWPORT. THE COAST YOU REMEMBER.The City of Newport wanted to establish itself as the getaway destination of the Oregon Coast. Its unique combination of working seaport, marine education hub, and classic beach town put Newport in a category no other coastal competitor could replicate. A potentially wide scope of media options, coupled with a limited…

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Integrated Marketing

MMM-BACON.ICS specializes in tools that make quick work of concrete demolition: specifically, innovative hydraulic chainsaws outfitted with diamond chain. These machines’ unique form factor allows them to do what most tools in this category can’t— making plunge cuts and square corners with ease, eliminating costly patching and repair work. Jobs go faster, more money gets…

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