Agency account managers are responsible — as people, for people and for so many aspects of client relationships and their projects. But identifying the most important thing they do is easy: being human.
GB Director of Client Services Shane Wolfsmith writes in Campaign US about the importance of bringing humanity into the role of account management. As he says, “There are a multitude of stressors at play in client management that pull us away from our natural sense of humanness, but that very humanness is essential to creating enduring, trusting and influential relationships with clients. And creating those types of relationships are the greatest achievement of any account manager.”
Shane continues by outlining strategies to bring this into daily practice, reminding us all that work is usually the most successful when we get a little personal.