For the ninth year, we’re looking to help nonprofits in the Portland area that are in need of some marketing love.
Think we could help? Good. Then we want to encourage you to apply for the Grady Britton Grant, a $25,000 donation of in-kind marketing services for making a difference in our community. In the past, we’ve worked with some really great nonprofits to produce marketing strategies, digital communication plans, as well as social and public relations campaigns that have added value years after the campaign is over.
More than 5,000 Portland-area seniors depend on Meals on Wheels People for a hot meal - and some much needed companionship - every day. Meals on Wheels People needed Grady Britton’s help to make the most of the 2013 holiday season (November and December), their biggest and most crucial time for fundraising.
We created a unique TV sponsorship campaign with Portland’s KGW-TV (Channel 8) and KPTV-TV (Channel 12), designed to emphasize the very real benefits of the program for today’s seniors. Each station committed to a sponsorship that included station-produced PSAs, a robust social media outreach campaign using Facebook and Twitter, and a steady stream of online ads that included rotating banners and pre-roll video.
KGW-TV’s anchor Stephanie Stricklen was a major champion of the program, and utilized her own robust social network to promote the campaign, as well as featured MOWP leaders on her Live at 7 newscast.
The campaign was a huge success, increasing donation website visits by 800% when compared to 2012, with donations far exceeding the 2013 fundraising goals and doubling the MOWP marketing budget investment. The campaign achieved more than 5 million impressions from TV, socials and online. Facebook posts by both stations gained anywhere from 35 - 1,500 likes each, and averaged 9 comments and 50 shares.
When a child learns to read, the path of his or her life is forever altered in ways big and small. You just never know how one person’s ability to read will affect the course of many, many lives. Readers, it seems, have the ability to change history.
That powerful promise fueled the concept GB created for S.M.A.R.T.’s volunteer recruitment campaign, the first ever GB grant winner in 2008. GB created a compelling future “story” that hinges on the fact that a child learned to read. Is he or she the child you, as a volunteer, will help? There’s only one way to find out. The tag line, “Readers Change History” underscores the lasting difference you can make. Potent. Thought-provoking. Full of possibility. These messages were brought to life in identity work, print ads, a website redesign template, and radio ads.
The Dougy Center needed GB’s help in 2009 to re-energize their brand and donations, so the center could continue to provide peer counseling helping children and teens to heal after the loss of a loved one.
GB created a new logo option, designed a brochure, and gave the Dougy Center website a refreshed design and updated messaging to better communicate the center’s internationally renowned model for peer supported grief counseling.
Oregon Partnership's Military Helpline was the recipient of the Grady Britton grant in 2010. Oregon Partnership (now known as Lines for Life) is an organization with a big mission: drug abuse prevention and suicide prevention. The Military Helpline is their suicide hotline that is dedicated to military personnel and veterans in crisis - a 24-hour suicide hotline. The Military Helpline was in need of building its awareness so it could be of most help to those in need - veterans of all wars and ages suffering from PTSD or other forms of depression.
After working with the staff it was determined that the Military Helpline needed to develop it's own identity and some concise and eloquent communications pieces that could be used and repurposed in a variety of ways. The goal was challenging - reach people who have been trained to not ask for help. And reach them before it becomes a crisis. Grady Britton developed a new logo that helps identify the organization and a series of posters whose concepts can be repurposed for direct mail, website, etc. The materials were developed over three years ago, but the imagery still resonates and has become iconic for the organization because of it's emotional connection to the audience.
Community Warehouse wowed the GB grant committee in 2011. The organization was meeting a great need in Portland by providing struggling families with the things they need to turn an empty shell of a house or apartment into a real home: mattresses, dishes, chairs, couches and much more. Overall, the organization was giving struggling families the security and dignity that comes from having the things so many of us take for granted.
The furniture bank relies on donations, and needed GB’s help to encourage Portlanders to donate their gently used goods to Community Warehouse. GB determined that CW would benefit most from an awareness campaign that informed Portlanders of CW’s mission and positioned them as the ideal place to donate used goods for the direct benefit of the needy in our community.
GB designed a concentrated direct mail campaign targeting neighborhoods around both of CW’s donation centers in SE Portland and Beaverton. GB designed postcards utilizing key story-telling elements to build awareness, starting with CW’s underused tagline of “Used Goods to Good Use:”
The campaign inspired Community Warehouse to begin using the Used Goods to Good Use tagline in more places, and expand on the direct mail campaign with new imagery and story telling to continue to grow the campaign into mailers to donors, posters, and more
In the year immediately following the tragic events of September 11, 2001, eight friends from Portland united in their desire to make tangible impact for good in their community. Alarmed by the difficulties children of low-income families faced in reaching high school and college graduation, they developed a program of long-term, one-on-one mentoring relationships.
The Marathon Scholars program provides direct support services including school and college visits, scholarships, college prep and career prep that give students the full support they need to turn their higher education dreams into a reality.
As our 2014 grant winner, Marathon Scholars needed Grady Britton’s help creating a much higher level of visibility for their mentoring and scholarship program, especially since their first class of students would be graduating college in the summer of 2015 after starting the program in third grade.
We took inspiration from NPR’s Story Corps and launched Marathon Scholars’ Listen In series earlier in 2015. Listen In allowed the world to hear conversations between scholars and their mentors, who forged a bond that helped scholars stay on track in their journey toward a college degree. There’s no video to distract; just voices, telling their story in a celebration of their success. It’s the kind of experience that inspires you to close your eyes and just…listen. The podcasts were hosted on the Marathon Scholars website and featured a glimpse into the inspiring personal stories of what it means to mentor—and be mentored—from the remarkable people living it every day.
With deep roots in the Pacific Northwest, LIVE has been independently certifying the sustainable practices of winegrowers in the region since 1999. As the organization grew to be internationally accredited, their logo needed to evolve to reflect that strength, as well as the strength of their regional ties.
They set high scientific standards, which are constantly evolving in line with the latest research, all with the goal of preserving human and natural resources. Member organizations who have the right level of certification can use the logo on their wine labels
A major goal for the rebrand was to make the organization’s values clear and update the brand visuals to be modern, recognizable, and easily applicable for members.
Since the general public lacks a clear understanding of what sustainability really means as it relates to wine, incorporating those values into the new brand was really important. Also important was making sure a sense of place really shone through. Since the certification is only for the Pacific Northwest, creating a brand identity that highlighted the values of the region was an influential input into our process. And finally, differentiating between certified grapes and certified wine was important to the organization’s members.
A unique challenge with the work for LIVE was that the audience was two-fold. As a membership-governed nonprofit organization, the org was responsible for satisfying their board and member organizations with the new branding and website structure. But further down the funnel, the logo needed to appeal to consumers to drive awareness and purchases of LIVE wines over non-LIVE wines.
The new brand and website were revealed at LIVE’s 2015 annual meeting in April, to much acclaim from the members in attendance. Many wineries indicated their desire to get the new logo on to their next bottling of labels to start spreading the word.