Identity & co-branding

A place as special as Newport needed more than a logo. It needed a mark. Something with real character, that had life all on its own.

Newport_LTRHD_logo

We developed the identity to be a badge; one with true marine feel, with imagery and detail that were naturally “of” the area. Trivia: Newport is the Dungeness Crab capital of the world. Just one of the many indigenous industries that put it on the map. In fact, to acknowledge the bounty unique to Newport, we developed a co-branding ’seal’ of sorts…

100_percent_bk

…a signature that can be a attached to anything with roots in Newport: from seafood, to coastal attractions like the world-famous Oregon Coast Aquarium, Rogue Ales and Mo’s Clam Chowder (also world-famous!), among others.

rogue_coaster crab_stamp

Newport site

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Post Date
February 18, 2009
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