Agencies naturally ride the ups and downs of a low-margin, volatile industry any day of the week. It’s part of the business. Layer on the economic and emotional instability that came with 2020, and it’s surprising that agencies survived at all.
GB President Paige Campbell writes for 4As about what it takes to be a resilient agency, after she herself has now survived two major economic downturns as an agency owner (Paige and GB co-owner Andy Askren bought GB in 2008). Creating stability in a traditionally tumultuous industry is a constant business challenge. But there are ways to create stability — and it’s about controlling the elements you can and having some preparations in place for those you can’t.
Paige shares 3 strategies agencies can prioritize now, so they’re ready for the next major, unexpected change.