In 2020, marketing and advertising had to undergo a major transformation. And agencies had to immediately pivot their work. The year? Monumentally challenging. The work? A moving target. In a city with so many talented creative agencies, all of them had to adapt their approach and their message as consumers moved online and took up worthy causes — during a global pandemic.
In Oregon Business' February issue, GB President Paige Campbell talks about some of the biggest ways advertising changed this past year, and how agencies had to support that continually evolving messaging. Interviewed alongside other Portland creatives, she shares her perspective and details about a couple of GB clients who stayed relevant and purposeful through it all.
Grady Britton has been recognized as one of Top Digital Marketing Agencies In Portland by DesignRush!