New in Graphic Design USA (GDUSA) GB Partner and Creative Director, Andy Askren, writes about a creative agency’s most-treasured asset: The Big Idea. You know the one.
In the article Andy shares how now is a second chance to make a first impression. Because audiences not only have fresh eyes, they also have a curiosity for perspectives that make sense, feel real, solid, and believable — optimistic, hopeful — as a way forward. It’s curiosity bordering on craving.
He writes, “With consumers in a heightened state of this awareness and openness, now is the time for brands to be the best version of themselves they possibly can be. And this is where agencies excel. It is in fact, what they are here to do for their clients. Delivering a potent combination of perspective, insight and craft, an agency is often more free to tap into quickly shifting audience mindsets and cultural trends and position a brand mindfully, authentically amidst that. To set a Big Idea loose.”
Read the full article (and have Andy’s poetic waxed on you) in GDUSA.
You can also read more about brands, by Andy, in this piece.