New in MediaPost: GB Senior Media Planner/Buyer, Andy Ehlen, writes about the advantages of integrated marketing campaigns as digital media tactics continue to become more popular.
For the past year, digital has been steadily on the rise, even while creative and ad spending has been flat, cut or reduced immensely due to the pandemic. While digital media is a critical component of campaign strategies, traditional media tactics have its own unique strengths. There can be an argument to use one over the other, but in today’s media landscape, integrated is the way to go.
Andy provides 5 strengths of traditional media when creating campaign strategies, insight into using integrated campaigns to increase engagement and impact on the targeted audience.