To clearly differentiate these doctors’ intensive experience, commitment to quality patient outcomes and reputation as leaders in gastroenterology? Easy—you call ‘em what they really are: rock stars.
Take away the taboo and the number of screenings go up: the ScreeningIsBelieving.com microsite pays off the messaging, keeps info about the docs and the procedure simple, actionable and above all, human.
After a 3 week run, TOC saw a 60% increase in cancer screening appointments.
advertising, healthcare, media strategy