These are the doctors your doctors would go to. A tour-de-force of physicians dedicated to knowing the in’s and out’s of their individual specialties like no one else. A group this unique deserves to look, sound, and show up much differently than traditional healthcare messages. And with the Gastroenterology docs, that’s where we began.
To clearly differentiate these doctors’ intensive experience, commitment to quality patient outcomes and reputation as leaders in gastroenterology? Easy—you call ‘em what they really are: rock stars.
Take away the taboo and the number of screenings go up: the ScreeningIsBelieving.com microsite pays off the messaging, keeps info about the docs and the procedure simple, actionable and above all, human.
After a 3 week run, TOC saw a 60% increase in cancer screening appointments.