Blog

SMART microsite

In the delicate dance of connecting with potential new volunteers, the portal into SMART had to be as clean, clear and inviting as possible. A campaign-specific microsite made sure we didn’t lose anyone to a potentially overwhelming main site, and allowed prospects to see themselves affecting SMART’s mission that much more personally.

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For a real treat, check out the video gallery section. Many videos here came from flip cams we gave to volunteers (and kids) to get their perspective on what the reading program meant to them.

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