A couple months ago there was a story floating around about how Morton’s Steakhouse delivered a steak to a passenger (Peter Shankman) landing at Newark Airport. They did so after seeing a tweet from Mr. Shankman, jokingly requesting one. The social and viral buzz… »
Posts Tagged ‘social strategy’
Do you believe in the Zero Moment of Truth?
Dayn has been on the speaker circuit lately, and recently was invited to participate on a panel about the Zero Moment of Truth, alongside experts from Janrain and Bonfire Social Media. This is one of several sessions sponsored by Innovation in Motion, a thought leader gathering to discuss the latest in online innovation and marketing.… »
Becky Engel, Nov 16th, 2011 New clients in San Diego, Seattle, and cities in between
New clients, new fun work! GB has recently landed three new clients, located in San Diego, Seattle and San Jose, expanding our client footprint to cover the the whole goll-dern West Coast.
Becky Engel, Nov 14th, 2011 AMA+BRM+GB = How to keep a beloved brand innovating
Quotables from the AMA presentation given by Bob's Red Mill and Grady Britton
Becky Engel, Nov 8th, 2011 Social Media, party of one bazillion
With the unleashing of Google+, we’ve been talking about social engagement a lot lately… likes, fans, pluses. Where does it begin and end? Is there an obligation for businesses to be involved with everything that’s happening online? Is it possible to spread ourselves too thin across all of these channels? How often should… »
tylerr, Jul 27th, 2011 How To’s for Blogger Engagement, Small Biz PR and Rawking Media Relations
In the last month, our PR department has accumulated several pieces of advice for companies looking to earn trust and credibility from their customers.
Becky Engel, Mar 18th, 2011 Bookmark Ideas: Boosting Online Traffic, Conversions
Hey gang, it’s the next installment of December Content U here at GB, courtesy of MarketingProfsU. This installment comes from a session we heard yesterday that had our Delicious tag button burnin’.
John Jantsch of Duct Tape Marketing shared his list of must-have online resources for driving website conversions. Herewith,… »
Becky Engel, Dec 10th, 2010 Content Strategy infographic fun
From the MarketingProfs Content Strategy Crash Course, two snazzy infographics on content strategy
Becky Engel, Dec 9th, 2010 Taking a Page from the Army’s (Social) Playbook
It’s December Content University at GB, and we’re stoked about it.
This month, we’re participating in the MarketingProfs’ Content Marketing Crash Course series on content marketing. Friday’s session gave some of the basics around content creation strategies, why a content generation strategy is important, and advice on how to successfully approach a content… »
Becky Engel, Dec 5th, 2010 