Grady Britton

Online presence means much more than posting content to a website these days. In fact, our content is being liberated from the browser in the form of younger, sexier mobile devices, apps, aggregators, even televisions. People expect our content to be portable and available on demand, and on whatever iFad device is within arms reach.… »

We ask ourselves that question anytime we’re folding these into a communications mix. Like anything advertising or message-related, there’s an art and strategy to making display ads interesting. We spoke to Yahoo! Advertising about this last week.

On a separate note, this »

We often find clients anxious to participate in social communities without understanding the investment of resources that goes into valuable social participation.

Because there is so much buzz around social, and because starting a social account takes only seconds, it’s uber-tempting to just jump in and shoot from the hip. Easy, cowboy. How many… »

Interesting social media podcast @Dayn turned us onto. This episode discussing real-world social media use by a burger company based in Boston. Our own @BurgervilleUSA gets referenced several times. [ This Week in Social Media. ]

Click and let it roll in your background; Burgerville mentions… »

Jan. 28, 2010: Nothing small about small business these days. One look at the room for the FORGE marketing summit in Lake Oswego would tell you that. Small- to medium-size businesses hungry to turn the buzz of social media into real marketing results.

Perspectives from some of Portland’s best… »

It’s what a lot of companies are asking. A friend of ours asked this very question about starting a FB page for his company. Here’s what GB’s chief technopimp Dayn Wilberding had to say about it:

I don’t think you can hurt your business by putting one up. The hurt

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