
We often find clients anxious to participate in social communities without understanding the investment of resources that goes into valuable social participation.
Because there is so much buzz around social, and because starting a social account takes only seconds, it’s uber-tempting to just jump in and shoot from the hip. Easy, cowboy. How many…

Dayn Wilberding, Jul 2nd, 2010
Interesting social media podcast @Dayn turned us onto. This episode discussing real-world social media use by a burger company based in Boston. Our own @BurgervilleUSA gets referenced several times. [ This Week in Social Media. ]
Click and let it roll in your background; Burgerville mentions…

Andy Askren, Apr 5th, 2010

Jan. 28, 2010: Nothing small about small business these days. One look at the room for the FORGE marketing summit in Lake Oswego would tell you that. Small- to medium-size businesses hungry to turn the buzz of social media into real marketing results.
Perspectives from some of Portland’s best…

Andy Askren, Feb 12th, 2010
It’s what a lot of companies are asking. A friend of ours asked this very question about starting a FB page for his company. Here’s what GB’s chief technopimp Dayn Wilberding had to say about it:
I don’t think you can hurt your business by putting one up. The hurt
…

Andy Askren, Nov 12th, 2009
It’s come to our attention that our blog is a little… lacking.
Very interesting in a “cobbler’s children have no shoes” sort of way. We preach the importance all day long to clients and prospects about remaining engaged, participating, openness, transparency, continuous sharing. So, what up GB?
Busted. But it got us thinking. Wondering if…

Andy Askren, Nov 12th, 2009
Twitter. Facebook. LinkedIn. And those are probably just the ones you’ve heard of.
With the ever-multiplying list of social networks available for our audiences to engage with — and, let’s be honest, even Oprah’s talking them up — you need to know what Social Media is, who’s using them, and how they’re affecting your brands…

Andy Askren, May 13th, 2009
You are here; so is Newport. Twitter: the endless source of friendly reminders and invitations.


Andy Askren, Mar 10th, 2009
Much like a good margarita, our recipe for top-notch creative juice is always open to tweaking. An addition there, an experiment there. That’s why we’re participating in an innovative internship program via the Portland Ad Fed called the COLABORATORY. For six weeks, we’ll have three different interns in the nest, as they learn…

Andy Askren, Jul 2nd, 2008