So there you are: stopped — sitting — in traffic, against your will, and it occurs to you that you really should be more in control of the situation.

“Mmmm, yes, so what if I am a Control Freak? Talk to me.” The perfect opening to a brief SMS text exchange…

…which quickly… »

Andy Askren, Feb 17th, 2009
A slowdown like the one we’re in isn’t fun for anyone. But it has inspired some interesting possibilities for how savvy marketers approach campaigns. If what we’ve been spending on is coming under such scrutiny, what better time to put how we spend under the microscope? All of this to ultimately connect better… »

Andy Askren, Jul 9th, 2008