Grady Britton

Posts Tagged ‘rosey’

Video: After

What a few good minutes of work calls for: aaaahhhh — bacon.

Video: Before

What’s that? Do these concrete-cutting chain saws really work? This is how you do a product demo:

mmm-bacon.com

Print and viral videos set the stage for a story that begged for more. Both channels led our audience to MMM-BACON.COM, a microsite with detailed product info and additional “pork entertainment” (aka “recipes”.) Good n sticky in that interactive-meets-bbq kinda way.

A 2008 Portland Advertising Federation ‘Merit’ award winner.

ics_mmm-bacon

Big Bad Wolf: After

For every “Before” there’s bound to be an “After.” Brilliant example of how we stick to the Golden Rule of Advertising: show the product, show the results, show the reward. This single-pager made a nice extension of the campaign. And nice punctuation for the “Unstoppable” positioning.

A 2008 Portland Advertising Federation “ROSEY” award winner.

ics_single_after

Big Bad Wolf: Before

“Mmm-bacon!” Three Little Pigs about to become three little snacks, courtesy of the new ICS 680GC concrete chain saw. Print (spread) that led off the trade campaign.

A 2008 Portland Advertising Federation “ROSEY” award winner.

ics_spread_600

Grady Britton Wins Rosey Award for “Big Bad Wolf” Print Campaign

The Portland agency also received an award of Merit for the corresponding website mmmbacon.com

Portland, Ore (November 21, 2008) – Portland advertising and marketing agency Grady Britton took home one of only 12 coveted Rosey awards at the Portland Advertising Federation’s 51st Annual Rosey Awards Thursday. The agency’s “Big Bad Wolf” print advertising campaign for… »

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Grady Britton | 107 SE Washington St Ste 300, Portland OR 97214 | 503 228 4118
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