We ask ourselves that question anytime we’re folding these into a communications mix. Like anything advertising or message-related, there’s an art and strategy to making display ads interesting. We spoke to Yahoo! Advertising about this last week.
On a separate note, this
Andy Askren, Jul 8th, 2010 “What’s a Newport memory look like, sound like?” That was the question we posed in the First Annual Newport Memory Derby— an open invitation for people to share their stories, images, movies, and tattoos about Newport. (Not really on the tattoos, but wouldn’t that be cool? Next year, people.)
Newport’s blend of… »
Andy Askren, Feb 8th, 2010 You are here; so is Newport. Twitter: the endless source of friendly reminders and invitations.
Andy Askren, Mar 10th, 2009 A place as special as Newport needed more than a logo. It needed a mark. Something with real character, that had life all on its own.
We developed the identity to be a badge; one with true marine feel, with imagery and detail that were naturally “of” the area.
Trivia: Newport is… »
Andy Askren, Feb 18th, 2009 An extensive rich-media campaign on partner websites gives timely reminders of Newport’s uniquely engaging personality, linking directly to the main site for more…
Plus our :15 TV spots were repurposed to run online as pre-roll video on high traffic web pages (eg. KGW “Raptor Cam”)
Andy Askren, Feb 18th, 2009 Life, Unscripted TV spots give glimpses into the simple pleasures & memories ready to be made in Newport. These spots see added exposure running as pre-roll video on local news websites.
Andy Askren, Feb 18th, 2009 Newport’s primary audience is intimately familiar with accessing anything in their world online, especially vacation getaways. GB designed and built the website to be a rich experience, from vivid captures of everyday Newport life to robust trip-planning functionality.
Andy Askren, Feb 18th, 2009 