Grady Britton

Portland, Ore., (August 31, 2009) – Local quick-service restaurant company Burgerville has tapped Portland marketing agency Grady Britton to refresh its media-buying program, and to explore new opportunities for connecting with the restaurant’s guests online. The new marketing strategy allows Burgerville to better align the company’s advertising with its customers’ media patterns, and is complemented…

In the delicate dance of connecting with potential new volunteers, the portal into SMART had to be as clean, clear and inviting as possible. A campaign-specific microsite made sure we didn’t lose anyone to a potentially overwhelming main site, and allowed prospects to see themselves affecting SMART’s mission that much more personally.

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Print and viral videos set the stage for a story that begged for more. Both channels led our audience to MMM-BACON.COM, a microsite with detailed product info and additional “pork entertainment” (aka “recipes”.) Good n sticky in that interactive-meets-bbq kinda way.

A 2008 Portland Advertising Federation ‘Merit’ award winner.

A slowdown like the one we’re in isn’t fun for anyone. But it has inspired some interesting possibilities for how savvy marketers approach campaigns. If what we’ve been spending on is coming under such scrutiny, what better time to put how we spend under the microscope? All of this to ultimately connect better…