“Mmm-bacon!” Three Little Pigs about to become three little snacks, courtesy of the new ICS 680GC concrete chain saw. Print (spread) that led off the trade campaign.
A 2008 Portland Advertising Federation “ROSEY” award winner.
Posts Tagged ‘ICS’
Big Bad Wolf: After
For every “Before” there’s bound to be an “After.” Brilliant example of how we stick to the Golden Rule of Advertising: show the product, show the results, show the reward. This single-pager made a nice extension of the campaign. And nice punctuation for the “Unstoppable” positioning.
A 2008 Portland Advertising Federation “ROSEY” award winner.
Andy Askren, Jan 7th, 2009 mmm-bacon.com
Print and viral videos set the stage for a story that begged for more. Both channels led our audience to MMM-BACON.COM, a microsite with detailed product info and additional “pork entertainment” (aka “recipes”.) Good n sticky in that interactive-meets-bbq kinda way.
A 2008 Portland Advertising Federation ‘Merit’ award winner.
Andy Askren, Jan 7th, 2009 Video: Before
What’s that? Do these concrete-cutting chain saws really work? This is how you do a product demo:
Andy Askren, Jan 28th, 2009 Video: After
What a few good minutes of work calls for: aaaahhhh — bacon.
Andy Askren, Jan 28th, 2009 Grady Britton Wins Rosey Award for “Big Bad Wolf” Print Campaign
The Portland agency also received an award of Merit for the corresponding website mmmbacon.com
Portland, Ore (November 21, 2008) – Portland advertising and marketing agency Grady Britton took home one of only 12 coveted Rosey awards at the Portland Advertising Federation’s 51st Annual Rosey Awards Thursday. The agency’s “Big Bad Wolf” print advertising campaign for… »
Andy Askren, Nov 21st, 2008 Grady Britton Launches “Big Bad Wolf” Campaign for ICS Concrete Chainsaws
Portland, OR (May 27, 2008) – The three little pigs got away in the classic children’s fairytale, thanks to one little pig’s ingenious idea to build a house made of brick. But what happens when the Big Bad Wolf, the pig’s nemesis, gets his hands on an ICS concrete chainsaw? The result is an effective… »
Andy Askren, May 27th, 2008 “Edgy” update
Funny, AdRants didn’t say “edgy” either. But maybe they didn’t have to.
Check out the tasty review they gave the work…
Andy Askren, Feb 4th, 2008 “I didn’t know you guys did edgy.”
When a long time client sees some of your latest work for another client and says that, you can’t feel a bit–what’s the word I’m looking for?–oh, right: mortified.
For lots of reasons. Don’t need to go into all of them here.
But I bring it up because this happened a few weeks… »
Andy Askren, Feb 1st, 2008 