Grady Britton

SETTING THE STAGE: Weeks before the new brand launched, mysterious installations of oversize Big Red Steps appeared around SW Washington, teasing the arrival of something, well, big.

Perimeter tape featured a simple url: BigRedSteps.com.

Strategically placed print and outdoor ads heightened the intrigue…

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First Independent’s first TV spot in… forever. Broke after the teaser “Big Red Steps” campaign. No need to go into how long it took to get the shot with the ducklings, but uh, never again.

First Independent knows for a bank to get you, they first have to get it. This is what that looks like in a print ad.

Businesses have enough on their plates not to have a bank who’s on their side. Or even better, one who’s got their back.

Wealth doesn’t just happen; neither does staying wealthy.

Free toasters? Free gas? What’s next? Leave it to First Independent to call out what was going on in the category in the name of winning over new customers. Oy.

It’s one thing to say you’re different. It’s much better to show it:

How many Post-It ads do you ever see? Even in media, First Independent shows up differently—surprising and perfectly on-brand. GB Media pioneered this channel with several regional newspapers and has proven incredibly successful at driving awareness and action.

So there you are: stopped — sitting — in traffic, against your will, and it occurs to you that you really should be more in control of the situation.

“Mmmm, yes, so what if I am a Control Freak? Talk to me.” The perfect opening to a brief SMS text exchange…

…which quickly… »