Posts Tagged ‘financial’
Pre-launch build
SETTING THE STAGE: Weeks before the new brand launched, mysterious installations of oversize Big Red Steps appeared around SW Washington, teasing the arrival of something, well, big.
Perimeter tape featured a simple url: BigRedSteps.com.
Strategically placed print and outdoor ads heightened the intrigue…
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Andy Askren, Mar 11th, 2009 Post-Its: the ‘other’ new media
It’s one thing to say you’re different. It’s much better to show it:
How many Post-It ads do you ever see? Even in media, First Independent shows up differently—surprising and perfectly on-brand. GB Media pioneered this channel with several regional newspapers and has proven incredibly successful at driving awareness and action.
Andy Askren, Feb 17th, 2009 Dog TV
Maybe you know this guy. Maybe you are this guy…
Either way, First Independent can relate. And has a checking account with your name on it.
Andy Askren, Feb 17th, 2009 WeHeartControlFreaks.com
With the end of the Cold War, we were able to port this once highly classified apparatus over to our campaign’s microsite, where civilian Control Freaks of all kinds could gauge just how severe their condition was. That, and turn them into potential new clients for First Independent. Go ahead, click. (Like we even have… »
Andy Askren, Jan 28th, 2009 Business banking
Businesses have enough on their plates not to have a bank who’s on their side. Or even better, one who’s got their back.
joeyy, Dec 3rd, 2008 