Posts Tagged ‘bank’
Pre-launch build
SETTING THE STAGE: Weeks before the new brand launched, mysterious installations of oversize Big Red Steps appeared around SW Washington, teasing the arrival of something, well, big.
Perimeter tape featured a simple url: BigRedSteps.com.
Strategically placed print and outdoor ads heightened the intrigue…
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Andy Askren, Mar 11th, 2009 Post-Its: the ‘other’ new media
It’s one thing to say you’re different. It’s much better to show it:
How many Post-It ads do you ever see? Even in media, First Independent shows up differently—surprising and perfectly on-brand. GB Media pioneered this channel with several regional newspapers and has proven incredibly successful at driving awareness and action.
Andy Askren, Feb 17th, 2009 Outdoor + SMS text
So there you are: stopped — sitting — in traffic, against your will, and it occurs to you that you really should be more in control of the situation.
“Mmmm, yes, so what if I am a Control Freak? Talk to me.” The perfect opening to a brief SMS text exchange…
…which quickly… »
Andy Askren, Feb 17th, 2009 Dog TV
Maybe you know this guy. Maybe you are this guy…
Either way, First Independent can relate. And has a checking account with your name on it.
Andy Askren, Feb 17th, 2009 Business banking
Businesses have enough on their plates not to have a bank who’s on their side. Or even better, one who’s got their back.
joeyy, Dec 3rd, 2008 