Outdoor + SMS text
So there you are: stopped — sitting — in traffic, against your will, and it occurs to you that you really should be more in control of the situation.

“Mmmm, yes, so what if I am a Control Freak? Talk to me.” The perfect opening to a brief SMS text exchange…

…which quickly links to the Control-Freak-O-Meter right on your handheld, and on to the ‘Control Freak Checking’ intro page.
And after all this? You find yourself actually engaged with a checking account— and more importantly, the bank behind it.
Tags: bank, First Independent, interactive, sms, text