mmm-bacon.com
Print and viral videos set the stage for a story that begged for more. Both channels led our audience to MMM-BACON.COM, a microsite with detailed product info and additional “pork entertainment” (aka “recipes”.) Good n sticky in that interactive-meets-bbq kinda way.
A 2008 Portland Advertising Federation ‘Merit’ award winner.
Tags: award, big bad wolf, concrete, construction, ICS, interactive, microsite, online, paf, portland ad fed, rosey
