Big Bad Wolf: After
For every “Before” there’s bound to be an “After.” Brilliant example of how we stick to the Golden Rule of Advertising: show the product, show the results, show the reward. This single-pager made a nice extension of the campaign. And nice punctuation for the “Unstoppable” positioning.
A 2008 Portland Advertising Federation “ROSEY” award winner.

Tags: award, big bad wolf, concrete, construction, ICS, paf, portland ad fed, print, rosey