When Lisa Schroeder wanted to develop some new print ads and a cohesive online presence for her businesses, she reached out to her Facebook fans for agency suggestions and was introduced to Grady Britton. Lisa’s more than just the owner of two highly-acclaimed Portland restaurants, she’s also a published author and has an online cooking show. Grady Britton saw potential in taking these multiple entities and developing a single brand and central online hub for them. GB Partner Paige McCarthy shared her enthusiasm for the project, “Lisa has a larger-than-life personality and a great brand that make for an exciting online presence.” Work is underway, so stay tuned.
When a very successful company is at the top of its category, it can be easy to ignore ongoing brand development. Such is the case with KeHE Distributors. This leading wholesale specialty food supplier needed to give some life and a story to its brand. Enter GB. “We’re going to make the KeHE brand come alive and own a leadership position,” Paige McCarthy explained. The refreshed KeHE brand not only will spotlight the company’s amazing story, but also provide a foundation for an improved web presence and social media strategy.
Fortunately, thanks to Choicelunch, school lunch programs aren’t what they used to be. The Danville, Calif.-based company creates and serves delicious school lunches with locally-sourced, organic, all natural and kid-friendly ingredients for nearly 15,000 school children in nearly 200 schools in the San Francisco Bay Area and Southern California. The company chose Grady Britton for two public relations projects: one to spread the word about its summer cooking classes for kids and parents, and a second to announce its new brand identity and newly designed website. The projects generated a variety of print and online mentions, as well as a Daily Candy Kids San Francisco feature and a TV feature with ABC 7 in Los Angeles. We’re excited to use our media-relations skills on behalf of this great company that’s helping kids make smarter choices about the foods they eat.