Jet Reports taps Grady Britton for market research
Business software developer looks to enhance branding.
Portland, OR – Jet Reports has enlisted Portland-based advertising and public relations agency Grady Britton to conduct in-depth market research that will help refine Jet Reports’ branding and messaging.
Jet Reports, headquartered in Portland, provides business software that allows a company to access key information about its own operations, taking raw data and presenting it in custom reports that are relevant and easy to interpret. Reports can target data on finances, inventory, sales, customers, budgets and other areas, providing visibility and allowing managers to make more informed business decisions.
Grady Britton is asking new Jet Reports customers and non-Jet Reports customers questions that will help identify how companies use reporting tools, how they choose financial reporting software and how they learn about new software programs. Jet Reports will then use this information to determine marketing and messaging strategy.
“Our experience with creating branding and targeted messaging for companies blends well with Jet Reports’ goals for this research,” said Frank Grady, president/CEO of Grady Britton.
Defining creative possibility across advertising, media, interactive and p.r. channels to deliver inspired market success for brands; it’s what Grady Britton has done for its clients since 1974. Based in Portland, Oregon, Grady Britton continues to serve businesses with a will to be great.
FOR MORE INFORMATION, PLEASE CONTACT:
Lindsay Yale
503.228.4118
lindsayb@gradybritton.com
Tags: focus group, Jet Reports, research
Andy Askren, Jul 30th, 2008 