EartH2O Names Grady Britton Agency of Record
Partnership includes branding, advertising, and web design
Portland, Ore., (November 12, 2009) – EARTH2O, the Culver, Oregon-based company responsible for providing one of the purest bottled drinking waters available, named Grady Britton (GB) its marketing agency of record. The partnership will elevate EARTH2O’s brand and help it resonate with people throughout the Northwest.
GB conducted focus groups and drew heavily on the superiority of EARTH2O’s water to help shape an updated brand, which will officially launch by the end of the year. The brand work includes a new tag line – “Keep It Real” – and design, which will be used for packaging and a new website, and on posters, truck wraps, and for TV and online advertising.
“The brand refresh and concentrated marketing efforts will allow us to rise above all the noise in the bottled water industry,” said EARTH2O president Steve Emery. “Our water is sourced right here in Oregon, and absolutely nothing is stripped from the water or added during our bottling process. It’s important that our customers understand our name is synonymous with purity and quality when making their buying decisions.”
Before being named agency of record, GB worked with EARTH2O to design a new packaging wrap for the 6- and 24-bottle packs. The project required both aesthetic and functional creativity, considering EARTH2O is the first bottled water company to eliminate cardboard from its packaging, eliminating 257,508 pounds of cardboard waste yearly.
“We knew from our earliest project with EARTH2O that they had a great story to tell, and that we could help them tell it,” said Paige McCarthy, head of accounts at Grady Britton. “We jump at any opportunity to work with companies that embrace Northwest values and provide their customers with the best products possible.”
EARTH2O provides a full line of bottled water products, from single-serving bottles to 5-gallon home and office delivery. The company’s products are available throughout Oregon and Washington at major retailers.
About EARTH2O
Since 1995, EARTH2O has provided people in the Pacific Northwest with water that is pure, fresh, and bottled right in our backyard at Opal Springs near Culver, Ore. EARTH2O is available in 8, 16.9 and 20 ounce bottles; 1, 1.5 and 2 liter bottles; 1 and 2.5 gallon as well as distilled gallon, and 5-gallon home and office delivery. For more information, please visit earth2o.com.
About Grady Britton
Defining creative possibility across advertising, media, interactive and PR channels to deliver inspired market success for brands; it’s what Grady Britton has done for its clients since 1974. Based in Portland, Oregon, Grady Britton continues to serve businesses with a will to be great. Check us out at gradybritton.com.
For more information, please contact:
Lindsay Yale
503.228.4118
503.810.5902 – cell
lindsayy@gradybritton.com
Tags: client, EartH2O, news, P.R., water
Andy Askren, Nov 12th, 2009 