Burgerville Partners with GB to Manage Media-Buying Program, Energize Web Presence
Portland, Ore., (August 31, 2009) – Local quick-service restaurant company Burgerville has tapped Portland marketing agency Grady Britton to refresh its media-buying program, and to explore new opportunities for connecting with the restaurant’s guests online. The new marketing strategy allows Burgerville to better align the company’s advertising with its customers’ media patterns, and is complemented by a rich microsite featuring coupons for new seasonal gourmet menu choices. The microsite and reinvigorated media-buying campaign launched in February, and includes online, TV and radio advertising placement.
The media-buying program builds on the strategy and creative work produced by Burgerville’s strategic agency of record, N20. Radio and online advertising highlights the microsite – BestofBurgerville.com — where customers can download a coupon for the new seasonal menu features. While there, they can also connect to Burgerville’s Facebook and Twitter communities, sharing their passion for the fresh local items they love with like-minded Burgerville fans.
“Grady Britton is an expert on the Portland and Southwest Washington advertising and interactive media market, and is helping us reach our customers on a broader scale,” said Cathy Miller, Director of Marketing for Burgerville.
Grady Britton designed BestofBurgerville.com to update each month as the new seasonal gourmet offerings change. TV, radio and online ads also update to highlight the latest seasonal items. The agency is also managing and hosting Burgerville.com, the company’s main website, and designing a new website for the Nomad, Burgerville’s mobile restaurant. Finally, Grady Britton is developing a new section of the website for Burgerville Sustainable, inviting people to engage in an online discussion around sustainability.
About Burgerville
Burgerville is a quick service restaurant company with 39 locations throughout Oregon and Southwest Washington, serving guests fresh, great tasting food from a mission to “serve with love.” Burgerville’s values extend beyond locally grown berries, all-natural beef, Walla Walla onions and cage-free eggs. At Burgerville, the commitment to fresh, local and sustainable values is about helping people and communities thrive. The innovative company, established in 1961, is redefining industry norms by providing affordable health care for hourly employees and their dependents, purchasing wind power equal to their total energy use, converting used trans-fat free cooking oil to biodiesel and implementing comprehensive resource stewardship and recycling. For more information about Burgerville, please visit www.burgerville.com.
About Grady Britton
Defining creative possibility across advertising, media, interactive and PR channels to deliver inspired market success for brands; it’s what Grady Britton has done for its clients since 1974. Based in Portland, Oregon, Grady Britton continues to serve businesses with a will to be great. Check us out at www.gradybritton.com.
For more information, please contact:
Lindsay Buchele Yale
503.228.4118
503.810.5902 – cell
[email protected]
Tags: Burgerville, interactive, media, media strategy, microsite, news
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Andy Askren, Sep 2nd, 2009 