“Mmm-bacon!” Three Little Pigs about to become three little snacks, courtesy of the new ICS 680GC concrete chain saw. Print (spread) that led off the trade campaign.

A 2008 Portland Advertising Federation “ROSEY” award winner.

For every “Before” there’s bound to be an “After.” Brilliant example of how we stick to the Golden Rule of Advertising: show the product, show the results, show the reward. This single-pager made a nice extension of the campaign. And nice punctuation for the “Unstoppable” positioning.

A 2008 Portland Advertising Federation “ROSEY” award winner.

Print and viral videos set the stage for a story that begged for more. Both channels led our audience to MMM-BACON.COM, a microsite with detailed product info and additional “pork entertainment” (aka “recipes”.) Good n sticky in that interactive-meets-bbq kinda way.

A 2008 Portland Advertising Federation ‘Merit’ award winner.

What’s that? Do these concrete-cutting chain saws really work? This is how you do a product demo:

What a few good minutes of work calls for: aaaahhhh — bacon.