Funny, it doesn’t look (or sound or act) like a 100-year old bank.
Not on our watch, it won’t.
Research pinpointed a unique target mindset and helped us relaunch First Independent inside and out. A new identity, voice, and presentation to the market repositioned this longstanding institution as an agile, relevant source of approachable financial smarts for people serious about their money — and serious about a financial partner who’s got their back.
