Two hydrogens, one oxygen, zero humans.
When did something as simple as water get so complicated? Probably about the time people thought they could “improve” it. EartH2O is a reminder that really, Earth had it right first. Lucky for us Northwest humans, one pristine natural source in Oregon is proof of just that.
GB’s strategy with this work is designed to help EartH2O effect change in their category: prompting conversation and promoting a gradual shift in awareness about the choice of water in bottled waters. Deeper discussions (about, for example, what is and isn’t wasteful) take place on the Earth2o.com website and other blogs.
